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How do we make digital detoxing accessible and measurable for the Netherlands? Together with the 10DDDC team, we went from concept to launch in 3 weeks. During Digital Fitness Month, we set to work to motivate people to do a digital detox.
10DDDC motivates people to look around more during a digital detox, to enjoy nature more and therefore also the sun. With this mission in our pocket, we set out to create a brand new look, website and all the necessary content.
The message for the target group is clear: digital detox is easier than you think. With a powerful look, landing page, practical tips and handy tools, we convince digital users. Not with big talk, but with manageable yet valuable content. With 1000 applications after the first organic launch, the brand is on a successful route.