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Repairing by focusing on the core

Services

Branding, Strategy, Contents

Completed

2025

URL

https://spineandjoint.nl/

Experience the transformation of Spine and Joint Center with a renewed brand identity and a fresh positioning in the pain rehabilitation industry.

A bold rebrand that shifts the focus to the core of pain rehabilitation—restoring movement and addressing the cause.

Spine and Joint has always challenged the status quo and believes in an approach that goes beyond symptom management. With the mission to set a new standard in the industry within 10 years, the brand has undergone a visual and strategic renewal. The focus brand effect symbolises the accurate and focused approach that focuses on the core of pain and life. The completely redesigned channels offer an intuitive and supportive digital experience.

With this transformation, strengthened Spine and Joint his pioneering role. The new brand identity combines innovation, care and digital progress—making it easier for patients to find sustainable, pain-free movement.

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